Tourism Australian is focussing on Social Media to recapture Japanese Market

Tourism Australia is going to spend dollars on social media to increase the asian tourism dollar. They are going to make $10 million partnership with Jetstar to recapture the market.

Tourism Australia is going to focus on facebook, twitter and other social media platforms to spread the word to new Japanese audience. The campaign “There's Nothing Like Australia” will be linked with “Call to Action” campaign of Jetstar and create positive image of Australia on the Japanese audience.

The campaign can benefit the Tourism Australia as Jetstar, currently 60% of the traffic coming from Japan to Australia. Lets hope this partnership yield positive results for Tourism Australia and earn some Japanese tourism money.